THE ONLINE VIDEO MARKETING GUIDE
When buying, people make decisions based on many personal factors.Customers are not entirely practical, nor do they make decisions based exclusively on feelings.
All products or services which fulfil personal desires or needs are in demand, whether they satisfy our need for comfort or convenience, as a washing machine does; or heighten our attractiveness in the eyes of others, as clothes do.
The extent to which this potential saleability can be converted into sales depends on the ability of the advertising medium used to convert the proper idea behind the goods or services into emotions that correspond directly to a primary need of the prospective client.
Even though it is impossible to control all personal factors, expert marketers succeed in stirring up emotional and rational reasons for buying particular products or services..
Video has the power to unlock precisely the pains, problems or needs that people have, for which your product or service has the right solution.
For us, video marketers at Tuatara Pictures, it is important to know the buyers’ needs which are meaningful for video advertising.
Video works three ways:
- to inspire prospects to buy your product or service,
- to help you and your business be seen as you desire,
- to educate.
THE TWO TYPES OF ONLINE VIDEO FOR BUSINESS
There are a few questions that I will ask you when we meet.The results are as magical as letting the Genie out of the lamp.
Let me explain:
You don't need to be a psychologist to successfully market a product. That is our job, and we help you understand the decision making process and the emotional and rational factors involved in the decisions your prospects make when buying your product or service. The more targeted your video is the more success you will experience.
Together, we’ll strike the right message and you will out perform your competition as we do.
Viral effects of video means that your promotional message can be distributed much further and faster than conventional methods of advertising. As video distribution specialists, we ensure that your video reaches your target audience, influencing as many potential viewers as possible.
I’ll give you a few general guidelines of WHAT type of video you could choose to have. The details are extremely important and they make all the difference. We will discuss them when we meet you.
VIDEOS THAT ATTRACT TRAFFIC TO YOUR WEBSITE
TEASERS THAT SELL
If you want to arouse people to participate in your event, workshop or seminar, then this is the right type of video for you..
Example: “The Liberty of Being Me” foundation organises workshops for helping mothers and their 9 to 13year old daughters connect at a level they had not experienced before. Kids are growing, parents are getting older and sometimes the connection is broken. The workshop facilitators are using this teaser produced by Tuatara Pictures to advertise their upcoming workshop by:
The popularity of your service will increase even more and we both know that that will result in more people paying to benefit form your knowledge and experience.
Estimated cost: under $2,500
Example: “The Liberty of Being Me” foundation organises workshops for helping mothers and their 9 to 13year old daughters connect at a level they had not experienced before. Kids are growing, parents are getting older and sometimes the connection is broken. The workshop facilitators are using this teaser produced by Tuatara Pictures to advertise their upcoming workshop by:
- Having it placed (by us) on video sharing websites,
- Sending it with their emails,
- Linking it to their Newsletters,
- Strategically reaching the online communities via social media platforms (Facebook, Twitter, LinkedIn, Google+).
- Including on brochures and flyers, a QR code which automatically downloads the TEASER to the reader's Smartphone.
- It has the power to engage the viewer at an emotional level and will create an immediate emotional response.
- It will clearly state "what's in it for me" which will contribute instantly to the decision making.
- The call to action will tell them what to do (phone, email, enrol online, etc)
The popularity of your service will increase even more and we both know that that will result in more people paying to benefit form your knowledge and experience.
Estimated cost: under $2,500
‘HOW TO’ VIDEOS THAT INSPIRE
Well, here is an opportunity for you to give something away to your prospects or to inspire them to use your product.
If you want to be positioned as an expert or have your product or service become popular, then this type of video will do it. If there is anything that you can teach people and enrich their lives, in any tiny but significant way that can be translated by Tuatara Pictures into a sales tool.
Case study 1 (health practioners). Angela is a parenting and childcare expert with years of experience teaching people how to care for babies and children. In this short video she is giving away a simple technique: Massage for Children with Earaches
This type of video becomes viral among parents. (This particular video was not produced by Tuatara Pictures.) Your video will be branded, in other words, wherever your video travels, it is identified as being part of your business.
This video type is designed to assist you with:
Case study 2. (food producers) Rose is the founder of Telegraph Hill Olives, Hawkes Bay. She developed a range of products based around olives and the products are on supermarkets shelves. To inspire people to buy, she is using videos, recipes of easy to make dishes to impress guests. Here is one of them that became very popular throughout video sharing sites such a YouTube, DailyMotion and IFood.
This is a proven way of engaging your customers with your product and service.
A ‘How To’ video will help with:
Estimated cost: under $1,500
If you want to be positioned as an expert or have your product or service become popular, then this type of video will do it. If there is anything that you can teach people and enrich their lives, in any tiny but significant way that can be translated by Tuatara Pictures into a sales tool.
Case study 1 (health practioners). Angela is a parenting and childcare expert with years of experience teaching people how to care for babies and children. In this short video she is giving away a simple technique: Massage for Children with Earaches
This type of video becomes viral among parents. (This particular video was not produced by Tuatara Pictures.) Your video will be branded, in other words, wherever your video travels, it is identified as being part of your business.
This video type is designed to assist you with:
- Attracting traffic to your website (parents would like to know more) by strategically placing it on social media sites, newsletters, brochures and flyers
- Positioning yourself as an expert
- Popularity
- introducing the prospects to the quality of the service;
- Building trust by showing the service process and the care taken;
Case study 2. (food producers) Rose is the founder of Telegraph Hill Olives, Hawkes Bay. She developed a range of products based around olives and the products are on supermarkets shelves. To inspire people to buy, she is using videos, recipes of easy to make dishes to impress guests. Here is one of them that became very popular throughout video sharing sites such a YouTube, DailyMotion and IFood.
This is a proven way of engaging your customers with your product and service.
A ‘How To’ video will help with:
- introducing the customers, and distributors to the quality of the ingredients used;
- giving practical examples and inspire people to use your product;
- increasing interest in your products or ingredients;
- increasing popularity;
- increasing (online) sales.
Estimated cost: under $1,500
INSTRUCTIONAL VIDEOS THAT EXPLAIN
Have you ever thought that people might find that what you offer could be too complicated to install, use or make? The other day I was looking to buy a new tent for my extended family. While browsing through the photos on the website I was wondering how easy or complicated they would be to install. I have to admit that this was an important factor affecting my decision to buy. Did I find any easily available instructions? No.
Did we make any of this type of instructional video? Yes, we did. And that was for Cover Systems, New Zealand’s leading distributor of protection systems with the largest range of pre made covers and shelter products. One of their covers is a huge High Door shelter which is 9 meters long and 4.2 high, for use as a garage or boatshed You would think that it would require considerable technique and man power to install. Well, in the video we produced, they show step by step how quickly and easily it can be installed by only two people. Watch the video on their website.
This is a proven way of engaging your customers with your product and service.
An instructional video will help with:
Estimated cost: from $1,500
Did we make any of this type of instructional video? Yes, we did. And that was for Cover Systems, New Zealand’s leading distributor of protection systems with the largest range of pre made covers and shelter products. One of their covers is a huge High Door shelter which is 9 meters long and 4.2 high, for use as a garage or boatshed You would think that it would require considerable technique and man power to install. Well, in the video we produced, they show step by step how quickly and easily it can be installed by only two people. Watch the video on their website.
This is a proven way of engaging your customers with your product and service.
An instructional video will help with:
- demonstrating the ease of assembling when written instructions may look complicated
- introducing the customers, and distributors to the quality of your product and service;
- inspiring people to purchase and use your product;
- increasing interest in your product;
- increasing popularity;
- increasing (online) sales.
Estimated cost: from $1,500
VIDEOS THAT INCREASE CONVERSION RATE
These videos are usually strategically placed on your website. Assuming that you are using the right strategy to attract your potential customers to your website, you will know what further information or instruction is needed in order to increase their interest in your service or product and convert them to qualified prospects or clients.(click each section to expand)
COMPANY PROFILE FOR PRESTIGE
This presentation could be the core of your video library as it showcases your business’s history, its personality and the people that led the company to success. This is the complete video story, including interviews with key people and, most of all, the story behind. Interviews are powerful message carriers. Unleash a powerful tool from your communications arsenal and help us create a compelling video. We know what questions to ask in a way that the answers will genuinely reflect what makes your business different. Watch example.
The business is the “hero” of this video which will assist you with:
Estimated cost: under $4,000
The business is the “hero” of this video which will assist you with:
- capturing the "sense of place";
- brand promotions;
- showing the unique elements that makes the difference (knowledge, experience, technology, etc)
- trade demonstrations;
- winning new costumers and distributors;
- increasing prestige and popularity;
- increasing online sales.
Estimated cost: under $4,000
PRODUCT OR SERVICE PRESENTATION FOR EXPERT POSITIONING
In this video you or your specialist are talking about the service or the product in an interview, where you describe it in your own words, communicating your passion for your service to your customers and prospects, giving them an emotional experience. Video images to illustrate your narrative will be inserted.
Case study: Geoff Scott is owner and chef of renowned Vinnies restaurant in Herne Bay. He talks about his background and experience, working in some of the world’s finest restaurants, with some of the greatest chefs.
In this video Geoff communicates his passion and love for fine food, prepared with the freshest and best ingredients. Part of the video is shot in the restaurant and part in Geoff’s vegetable and herb garden.
This video type is designed to assist you with:
The aim of Product or Service Presentation is to:
Case study: Geoff Scott is owner and chef of renowned Vinnies restaurant in Herne Bay. He talks about his background and experience, working in some of the world’s finest restaurants, with some of the greatest chefs.
In this video Geoff communicates his passion and love for fine food, prepared with the freshest and best ingredients. Part of the video is shot in the restaurant and part in Geoff’s vegetable and herb garden.
This video type is designed to assist you with:
- email marketing campaigns;
- increasing (online) sales and service awareness;
- informing prospects;
- introducing the prospects to the quality of the product or service;
- building trust by showing the service process and the care taken;
- showcasing your service at trade demonstrations.
The aim of Product or Service Presentation is to:
- communicate its uniqueness to another person or business;
- capture the key aspects of your business,
- show the unique elements that makes the difference (knowledge, experience, safety, security, effectiveness, trust)
Estimated cost: under $2,500
VIDEO TESTIMONIALS THAT SELL
Sales are lost when a prospect hesitates. From the client’s perspective, to have trust in a brand/product or service and to be inspired to buy, requires knowing its secret. Video testimonials produced by Tuatara Pictures are designed to sell. I would explain the details at our meeting.
Case study #1: John Cowan is a family portrait photographer, living in Howick. He built his credibility by first identifying two of his happy clients, willing to help other people to make the right choice when it is about family portraits. His clients were happy to be filmed and to talk about the reasons they were delighted with the service they received.
With this special production, John Cowan, share his philosophies with the viewer and his client testimonials reinforce all the reasons why the viewer should trust his service. See how the video is integrated with his web page.
Case study #2: Alirat, keep their clients coming back for more with a website design that is not only functional but also looks great. A good website will increase their clients’ bottom line and how great is that? However, this is something that you might hear from all the web designers you know. But have you ever heard what their clients have to say? Who do you trust?
In this video, clients of Alirat Website Design Company talk about how it was for them to find someone who could listen to their business needs and find exactly the right solution for them. Here is how Alirat uses the video testimonials to inspire the viewer to buy their services.
Estimate cost: under $4,000
Case study #1: John Cowan is a family portrait photographer, living in Howick. He built his credibility by first identifying two of his happy clients, willing to help other people to make the right choice when it is about family portraits. His clients were happy to be filmed and to talk about the reasons they were delighted with the service they received.
With this special production, John Cowan, share his philosophies with the viewer and his client testimonials reinforce all the reasons why the viewer should trust his service. See how the video is integrated with his web page.
Case study #2: Alirat, keep their clients coming back for more with a website design that is not only functional but also looks great. A good website will increase their clients’ bottom line and how great is that? However, this is something that you might hear from all the web designers you know. But have you ever heard what their clients have to say? Who do you trust?
In this video, clients of Alirat Website Design Company talk about how it was for them to find someone who could listen to their business needs and find exactly the right solution for them. Here is how Alirat uses the video testimonials to inspire the viewer to buy their services.
- Customer testimonials instil trust and confidence in a potential client.
- They generate a plethora of referrals.
- Testimonials are subtly persuasive versus extremely pushy, as some advertisements can seem.
- They also are more engaging because they feature real people, which allowing potential customers to get excited and involved, something which the use of text alone, does not provide.
- Testimonial videos are different, novel, and unique.
- It makes you stand out and sets you apart from your competitors.
Estimate cost: under $4,000
SMALL PRODUCTIONS TO MAINTAIN RELATIONSHIP
Christmas or Events and Special Occasion Video Cards
Strengthen relationships with customers
The new way to say Merry Christmas this year!
Beat postal costs and deadlines by sending your message via email or an online link. There’s a new way of sending greetings cards and 'round robins' this year – Video Christmas Cards
Apart from sending a unique message to those very special to you at this important and sharing time of year, you will be also able to:
Estimated cost: from $500
Strengthen relationships with customers
The new way to say Merry Christmas this year!
Beat postal costs and deadlines by sending your message via email or an online link. There’s a new way of sending greetings cards and 'round robins' this year – Video Christmas Cards
Apart from sending a unique message to those very special to you at this important and sharing time of year, you will be also able to:
- Build and maintain relationship with your clients;
- Be different, step ahead;
- Speak personally to your employees and clients, showing how much you appreciate them;
- Make a professional impression;
- Build brand, prestige and popularity;
- Save lots of time;
Estimated cost: from $500
* All of the above packages can be further customised, should you require.
Here is HOW TO use the videos
- As part of your online marketing strategy
- On the website
- On blogs
- Email marketing campaigns
- Newsletters and company bulletins
- Email signatures
- On printed materials using a QR code
- Video network
- Network meetings
- Social media marketing
- Trade demonstrations
- rade shows
- Client presentations
- Training and education
WHAT MOTIVATES OUR CLIENTS TO USE VIDEO AS PART OF THEIR ONLINE MARKETING STRATEGY
A Video produced by Tuatara Pictures is:
- To INSPIRE and SELL
- To ATTRACT traffic to their website;
- increase (ONLINE) SALES;
- To inform dedicated online costumers and distributors about the QUALITIES of their service or product;
- To introduce the customers, and distributors to the QUALITY OF THE INGREDIENTS USED or;
- To introduce the customers to the EXPERTS;
- To increase the POPULARITY of their brand, service or product;
- To build TRUST;
- To EDUCATE the viewer in how to use the product or what's in the service for them
- To create complex and powerful ACCESS to prospects.